Effective communication is dependent upon the degree of social cohesion or fragmentation that characterises the community. This project looks at the interaction between communities and fire agencies - how do communities respond to communication messages. What is an effective message?
Aims
- Increase community resilience to bushfires by developing a robust and analytic understanding of cohesion and fragmentation.
- Shaping communication strategies, preparedness education, messages and delivery modes to increase bushfire preparedness.
- The themes will be addressed in 12 case study sites across four states.
The outcome will be a suite of appropriate and tailored communication strategies that respond to community diversity in Australia, and enable local people to manage bushfire risk more effectively.
