Risk communication is an important tool that is used to
encourage communities and individuals to prepare their homes
against the threat of bushfires. However, many factors contribute
to the way a person perceives risk from bushfires and influences
their decision to prepare. It’s important to understand the
collective affects of these factors in order to develop risk
communication mechanisms that are meaningful and understandable,
and encourage people’s preparation for bushfires.
By exploring these factors collectively the research conducted
in this project aims to model the influence of these factors to
develop new, active risk communication techniques that individuals
can use to seek personally relevant information about
bushfires.
The research will help emergency management agencies to target
those factors that most influence people’s decisions about
preparing for bushfires, and help to develop risk communication
mechanisms that promote sustained adoption of protective actions,
increasing community resilience to bushfires in Tasmania and
Australia-wide.
Project Link: C1 - Understanding
communities
Project Link: C4 - Risk communication
